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Recent research shows that the average American adult drinks 2.7- 3.1 cups of coffee per day. This means as a society we are consuming about 400 million cups of coffee per year. The average office worker is drinking about 20 cups of coffee per week at the office for a whopping nearly 1040 cups per year while working.    The effects of coffee has ...

As we have seen coffee and the consumer’s relationship to this liquid wonder of the world, we have asked ourselves this question: Is coffee a ritual or an experience? Our answer after much research is both.  Sure, millions of people have built their daily routines on wake up, coffee. teeth. shower. clothes, Coffee again, then off to ...